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Selling in the Winter Attracts Serious Buyers

We appreciate you checking out our latest video. Every year around this time, one of the most common reasons for homeowners not wanting to list their house is they feel the winter months are not a good time to sell.  Today we are going to discuss why this belief is an urban myth and why it may be in your best interest to put your house on the market now as suppose to waiting until the spring.

A recent study of more than 7 million home sales over the past four years revealed that the season in which a home is listed may be able to shed some light on the likelihood that the home will sell for more than asking price, as well as how quickly the sale will close.

It's no surprise that listing a home for sale during the spring saw the largest return, as the spring is traditionally the busiest month for real estate. What is surprising, though, is that listing during the winter came in second!

Among spring listings, 18.7 percent of homes fetched above asking, with winter listings not far behind at 17.5 percent. While 48.0 percent of homes listed in spring sold within 30 days, 46.2 percent of homes in winter did the same.

The study goes on to say that buyers in the winter often need to move, so they're much less likely to make a lowball offer and they'll often want to close quickly -- two things that can make the sale much smoother.

If you are debating listing your home for sale within the next 6 months, keep in mind that spring is when most other homeowners will decide to list their homes as well.  More listings on the market mean more competition.  Even though there may be fewer buyers in the market during the winter months, those choosing to look will be serious buyers.  Bottom line -- listing your home this winter will ensure that you have the best exposure due to less competition to contend with and serious buyers who are out looking now!

There are pros on cons to selling in any season, but as we have discussed, there are obvious benefits for listing in the winter.  If you’re a home seller wanting to take advantage of the decreased winter inventory and looking for a serious buyer give us a call today for a free consultation at 956-203-0044.  We would love the opportunity to discuss how our team can get your home the most exposure so that it sells for the most amount money in shortest time frame.  We look forward to hearing from you.

Ryan & Brian Real Estate Team present: Staching Through The Snow

A very warm thank you for joining us at our " Staching Through The Snow  " event. As always, we had a great time and it was wonderful to gather with friends, associates, and colleagues to celebrate the season and come together for the American Cancer Society. 
We hope to see everyone again next year!
Thank you and happy holidays from all of us at the Ryan & Brain Real Estate Team!

6 Reasons to List Your Home This Holiday Season

Thanks for checking out our blog. Every year at this time, many homeowners decide to wait until after the holidays to put their homes on the market for the first time, while others who already have their homes on the market decide to take them off until after the holidays. Today we are going to discuss seven great reasons why the holiday season is a great time to list your home and if you are in the market to sell you should not wait any longer.

Relocation Buyers Are Out There
Local companies want to start the New Year off strong and are looking to hire new employees. Many companies are still hiring throughout the holidays and need their employees in their new positions as soon as possible. If these employees are relocating to a new area, they will inevitably need housing.

There Are Serious Buyers Out There
The foot traffic of active buyers is tracked by the National Association of Realtors and inevitably it shows that traffic is slower in winter months and that less people are viewing homes. If someone is willing to look at homes during the hectic holiday season, they typically aren’t tire kickers wanting to waste anyone’s time. Although it is true that there are fewer buyers during the winter, those that are looking for homes during the holidays are serious buyers and are ready to buy now.  

You Are in Control
Although keeping your home show ready and having to show it to interested buyers during the holiday season is not always convenient, you can restrict the showings on your home to the times you want it shown. Many agents like those on our team use a showing manager that will only allow showings during your approved time frames. You inevitably will remain in control.

Decorated Home Show Well
One of the biggest benefits of showing homes during the holidays is they show better when decorated. A properly decorated home with all the inviting scents of cinnamon and Christmas trees is not only appealing, but it helps a buyer envision the memories their families can potentially have in the same setting.

There is Less Competition
Although there may be less buyers currently in the market in the winter, there are also significantly fewer homes for sale. Fewer homes for sale means less competition for you as a seller. And always remember the correlation of supply versus demand. With a small inventory of homes to choose from and serious buyers who are demanding new homes, your chances of selling increase. When the spring month approach, the supply of homes will greatly increase. Sell before more competition comes on the market.

The Desire is There
The desire to own a home doesn’t stop when the holidays come. Buyers who were unable to find their dream home during the busy spring and summer months are still searching! The holidays don’t do anything to hinder that desire. If anything, the anticipation of one day spending the holidays in their dream home will only increase that desire.

These are seven great reasons why choosing to sell now during the winter rather than deciding to wait until the spring or summer can prove beneficial. If you’re a home seller wanting to take advantage of the decreased winter inventory and looking for a serious buyer, give us a call today for a free consultation at (956) 203-0044. We look forward to hearing from you.