3 Ways Using a CRM Helps You in Real Estate


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If you’re new to real estate, you may have heard of the acronym CRM. This stands for “customer relationship management.” A CRM platform can help you maintain contact with your current leads and former clients. A really good CRM platform can even help you automate communication such as mailouts and email campaigns. Today we’ll discuss the three main benefits of a CRM.

  1. It organizes all your information into one place. Smart real estate agents know that they need multiple lead sources. A good CRM will help you compile all these in one place, in addition to your phone numbers, email addresses, notes, and other useful information. Many CRMs allow you to track all your past texts, emails, and phone calls with clients.
  2. It facilitates automation. A CRM can help you automate a lot of your work, whether it’s helping you complete your 33 Touch Program, sorting email, or tracking closings. Having to manually remember and contact every lead and client will eventually become impossible as you grow. The CRM can take this mental pressure off you by helping you stay organized and in front of your clients.
  3. It helps you keep in touch. Keeping in touch with old clients is important for your pipeline. Statistics from NAR (National Association of Realtors) show that 88% of customers said that they would use their past agent again. The trick to keeping your clients is to stay in touch. CRMs will help you track things like birthdays and anniversaries so you can let your past clients know that you’re thinking about them.

A CRM can help you build
 your brand without losing your mind.

By doing all three of these things, you can stay on top of your business. A CRM can help you build your brand without losing your mind. Don’t just take our word for it - a recent ActiveRain survey showed that top-earning agents (those earning $100,000 per year or more) spent 22% more on their CRM solution than agents who earned less than $35,000.

These top-earning agents might be onto something. At the Ryan & Brian Team, we provide all our agents with a state-of-the-art CRM and can teach you the best ways to use and manage it. If you’re interested in what we have to offer, call us today (956)-307-4544 and schedule an appointment. I look forward to hearing from you.

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